So today, in an effort to combat this plague of boring headlines (and give you a bit of a kick up the backside), we’re showing you some very clever ways real-life recruiters have used their headline to boost their recruiting efforts, their personal brand, their employer brand, their credibility and their authenticity, all in one sentence: Appeal to the candidate’s sense of purpose So, why do so many of us still choose to use the most basic headline possible?! It’s probably got something to do with the fact that, by default, LinkedIn populates our headline with our current job title and employer, and many of us are just too God damn busy (read: lazy) to think of anything else to say beyond that.
Therefore, t he text you choose for your headline is super important. That includes when you write a comment on LinkedIn, like a post on LinkedIn or publish a post on LinkedIn. Your LinkedIn headline is probably one of the most important pieces of text you’ll write on your profile – everywhere your name appears, so does your headline. According to LinkedIn, when it comes to writing our LinkedIn profile headline, too many of us take a “just-the-facts” approach, listing only our job title and our company in the 120 character slot – an approach they believe stops many of us from realising the true potential of the most prominent text on our LinkedIn profile after our name.
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